The corporate identity defines the kind of company we are now and need to be in the future. Central to that identity is a commitment to be simple and complete in all we do. And that in turn means living our brand values. We have one set of brand values:

• Trustworthy - means consistently delivering on our promises
• Straightforward - means keeping things simple and clear
• Inspiring - means constantly working to create new communication possibilities
• Heart - means showing passion and conviction