Brainstorming has become quite the watchword in the last few years, mainly because it has proved to be a useful tool in the fight against corporate death of creativity. Brainstorming allows several people to put their heads together and come up with ideas that are outside the box and it is a simple process. However, most brainstorming sessions take place within the same cramped cubicles that the brain numbing takes place so it is not always productive.
The alternative is to look for novel location where the sights, smells, sounds, textures and tastes will stimulate creativity and help people come up with brilliance.
Up in the Heights
One of the stimulating places you can find is the rooftop of a tall building with a picturesque view of the city. The key word here is ‘picturesque.’ The entire purpose of the location will be lost if it simply looks onto (or rather, into) another building. For instance, a rooftop location in Sydney will be useless since the congested cityscape offers little in the way of a view unless the building you are in is extremely tall. However, in such cases, the price may be ‘tall’ too.
The alternative is to find a skyscraper with a view and book an indoor room. Think meeting venue Geelong; a place where views and a high altitude is possible without having to sacrifice either the novelty or the view. Looking at a wide expanse where usually giant structures can look small for once is a change of perspective that can lead to thinking from a different perspective too.
By the Beach
Who doesn’t love the sand and the sea? The ocean can have a soothing effect on nerves and tempers frayed from working in high-stress environments and can be very conducive to fresh thoughts. All you need is a room that overlook the lapping blue waves or the ability to drag a table out onto the beach and have the sea-soaked breeze whip gently past as you and your co-workers debate the next big advertising campaign or in-demand product.
For beggars who cannot be choosers, there is a cheaper alternative: find a decent, roomy place and play the sounds of the ocean on a speaker. It may not feel like the ocean but the sound can trick your brain into relaxing long enough for you to shake some ideas out of it. Remember, it is the same trick employed by those with sleeping issues. The ambient noises that they listen to often incorporate the sounds of the waves breaking on the rocks and the tides falling back.
While they may not be the most radical locations, they are certainly novel for a good brainstorming session.